ASA Development · Singapore
Software ventures, built and held in Singapore.
We design, build, and operate our own software products — and have done since 2006. Our work is grounded in real customer operations, not slideware. Today our flagship is Tagline, a compliance platform for Australian beef producers; before that we delivered enterprise collaboration software to engineering firms around the region.
What we believe
Twenty years of one principle.
Software earns its keep when it survives contact with real operations. Demos are easy. Year-three audits are the test. Every product we own is built to that bar.
Built, not assembled.
Our products are engineered in-house, end-to-end. We own the schema, the API, the UI, and the deploys. No outsourced black boxes; no architecture we can't explain to a regulator.
Held for the long arc.
We don't flip what we make. Tagline is on a multi-year arc; Contego ran for years inside the engineering firms that adopted it. The ventures we build are the ones we expect to operate.
Singapore-incorporated.
ASA Development Pte Ltd is registered in Singapore (UEN 201509685M), with customers and operating partners across South-East Asia and Australia. A stable base for cross-border software.
Products
What we're building.
Tagline
A compliance operating system for Australian cattle producers. NLIS, LPA, eNVD, immutable audit history — the boring infrastructure that keeps farms inspection-ready. In production with a pilot cohort that includes agricultural schools and commercial properties.
Visit site Delivered — engineering operationsContego
Integrated collaboration platform for engineering organisations: audit and compliance, equipment management, document control, training, digital signatures, project workflows. Saved one client over a million dollars in its first year.
Visit siteServices
What we'll build for you.
Outside our own products, we take on selective engineering engagements where the problem rewards depth. We work best with operators who care about long-term ownership of their systems — not just shipping a demo.
Bespoke software
From discovery to live operation. Modern web and data stacks, built so your team can read and extend the code after we leave.
AI integration
Practical applications of vision and language models — extraction from documents, photos, and structured data — wired into workflows that already exist. We've shipped this into production.
Cyber security
Microsoft Solution Partner since 2020. Kaspersky Authorised Partner. Hardening, response, and posture review for organisations carrying real regulatory weight.
Trust signals
The receipts.
2006
Year founded. Twenty years of continuous operation.
2020
Microsoft Solution Partner. Renewed annually.
Sg
Singapore-incorporated. UEN 201509685M. AU + ASEAN customers.
Got a problem worth solving?
We're selective about engagements but always open to a first conversation. If what you need overlaps with what we build, we'll say so. If it doesn't, we'll tell you that too.